Imran Fazlani founded Afnan Perfumes in 2007, driven by a deep personal connection to fragrance and a clear belief that quality should never be compromised. His journey began at the grassroots level of the business - working closely with retail, customers, and product development - allowing him to understand fragrance not just as a product, but as an experience.

Often regarded as the nose behind the brand, Imran has played a defining role in shaping Afnan’s olfactory identity. His approach to fragrance creation is patient and deliberate, focused on balance, depth, and real-world performance. Every fragrance is refined carefully, from the first impression to the final dry down, ensuring it delivers consistency and character over time.

Under his leadership, Afnan Perfumes has grown into a global fragrance house present in over 120 countries. A major milestone in this journey was the establishment of a state-of-the-art manufacturing and operations facility in UAE, enabling full control over quality, innovation, and scale.

As Chairman, Imran continues to guide the creative and quality direction of the brand, working closely with perfumers and internal teams to ensure that every creation reflects Afnan’s core values - craftsmanship, discipline, and long-term vision.